Fintech SEO Growth Case Study


Project Brief:

Afriex, a pioneering fintech firm with a focus on revolutionising international money transfers, sought to enhance its domain authority and solidify its online presence through our strategic fintech SEO services. The primary challenge was to curate and publish content that not only resonated with the company’s main target audience but also established a sense of community rooted in African heritage and culture. The content was to encompass informative and engaging topics such as entrepreneurship, success stories, banking and fintech, providing quick, authoritative answers to relevant, common queries.

The intricacy of this task was magnified by the need for comprehensive keyword and competitor SERPs research. Identifying relevant topics required a delicate balance of cultural sensitivity, topical authority, and fintech SEO best practices. The aim was to develop a content topical authority map, where each piece of content would contribute to a stronger, more visible online presence.


Strategy and Execution

Our approach was multifaceted, beginning with an exhaustive research phase that combined keyword analysis, competitor SERP reviews, and audience insights. This research guided the development of a content plan focused on targeting relevant keyword clusters and topics. We also considered search volumes and ranking difficulty, especially for keywords that were underserved by the current market offerings.


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The Solution

Six optimised blogs were published over the course of six weeks. Each blog was specifically written following the best fintech SEO practices. 

Continuous tracking of organic keyword performance and strategic content updates will ensure that the content remains at the forefront of SEO trends, enabling further growth and visibility in the competitive fintech market.


The Result

Our efforts led to a 1022.73% increase of impressions in Google Search Console (GSC) within just one month of tracking. 

As a result, the blogs contribute to the initial development of a comprehensive topical authority map for the company, reinforcing its position as a leader in the fintech space. However, this is a long-term process, and already seeing results offers a very positive outlook on the strategies implemented.

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